Fourteen modules that take you from a blank laptop to a paying retainer client — plus the prompt library, call scripts, lead sheets and contract templates the agency runs on. One payment. Lifetime updates.
Money first. Before you touch outreach you'll know exactly what you're selling, who you're selling it to, and what it costs to run.
What you're building, the full tool stack (Claude Code, GitHub, Cloudflare) and what it costs to run.
Design skills, the 5-opinion council validation method, component libraries, the core prompt library.
The done-for-you monthly retainer model — what to charge, how to package it, how to anchor against per-lead sites.
Who to target and where: region selection and the dated-site + mobile-number qualification bar.
By the end of phase 1: a priced offer and a territory you can defend.
Your own agency site and a demo machine — so when a tradesperson asks "have you done this before?", you send a link, not an excuse.
Your own agency site as proof of skill — the thing you send when they ask "have you done this before?"
The swap-and-send mockup system: one template, endless client demos, demo-as-portfolio.
By the end of phase 2: a live agency site and a demo you can rebuild for any lead in hours.
The engine room: leads you can trust, outreach that's legal, follow-up that doesn't feel like pestering, and the close — word for word.
Lead sheets, qualification rules, verification off the live site — a calling list you can trust.
Calling, DM and email scripts with real examples — plus the UK legal module: TPS/CTPS, PECR, GDPR.
Cadence that doesn't feel like pestering, the lead sheet as CRM, objection handling.
The booked call → paid client playbook, word for word.
By the end of phase 3: a repeatable pipeline from cold lead to signed client.
Turning one yes into compounding monthly income: fulfilment, invoicing, retention and the upsell ladder — then a real deal followed end to end.
Onboarding checklist, building the real site, client DNS and domains, go-live and handover.
Invoicing, deposits, GoCardless direct debit for retainers, and a one-page contract template.
The monthly ritual that stops churn, and the upsell ladder — starting with SEO blogs.
One real lead followed end to end: scraped → called → demoed → closed → live site.
By the end of phase 4: clients that pay monthly and a system you can repeat on demand.
The kit isn't just lessons — it's the working documents the agency runs on, ready to use the day you download them.
Every Claude prompt used in the agency — lead scraping, demo builds, main-site builds, SEO pages — copy, paste, adapt.
The exact words for the first call, the follow-up and the close — with real examples of each, not fill-in-the-blank fluff.
The qualification and calling sheets used to mine 300+ real leads — doubling as your CRM until you need a real one.
The client agreement template the agency uses — plain English, retainer-ready, no solicitor required to understand it.
TPS/CTPS screening, PECR rules for email, GDPR for the lead data you hold — the part most courses quietly skip.
When the agency's process improves, the modules update — and every update lands in your account at no extra cost, forever.
Each module hands you the working prompt for that step. This is the shape of them — a job, a territory, a qualification bar, and Claude does the digging.
Module 00 is free forever — enough to judge the method before money moves.
Open module 00 free, see the whole system, then decide. The full kit is one payment — no subscription, no upsell funnel behind the checkout.